Virgin America
Virgin America is a U.S. based low-cost airline that began service this month. The airline's stated aim is to provide low-fare, high-quality service for "long-haul point-to-point service between major metropolitan cities on the Eastern and West Coast seaboards". San Francisco International Airport is Virgin America's principal base of operations.
Virgin America, is the brainchild of British entrepreneur Richard Branson (Virgin Group). Like JetBlue Airways Corp. seven years ago, San Francisco-based Virgin America is accenting hip customer service on flights aboard new Airbus A320 aircraft in an attempt to build loyalty in an industry with sharply deteriorating reliability and customer satisfaction.
“It’s been a tough battle to try to get Virgin America up and running,” Branson said on Wednesday, reflecting on the opposition he faced from competitors and regulators. - Several U.S.-based carriers and unions opposed Virgin America’s entrance on grounds that Branson would control the company in violation of a U.S. law that limits control of airlines to U.S. citizens. Virgin Group holds a minority stake in the company, which the law permits.
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