Absolute Mango Black Pepper Helps New Orleans




Absolut Vodka launched a special-edition flavored vodka to honor New Orleans, and the proceeds will go to Gulf Coast charities. The company plans to make 35,000 cases, with 100% of the sales — an estimated $2 million — to go to the charities.



The mango-with-black-pepper  spicy vodka also is an attempt by Absolut to stand out in the crowded market for premium and flavored vodkas. There have been 200 new vodka flavors and brands in the past five years!




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